Has anyone else used b2b intent data for lead scoring purposes? Using this data to analyze solutions being prospecting has enabled marketing sale teams to concentrate on accounts with high-value potential. I would like to understand how other teams are employing data to refine targeting, engagement, and conversion. What were the most useful approaches for you? https://demandifymedia.com/what-are-the-different-types-of-b2b-intent-data/